M10H is an immersive narrative VR experience co-created with substance abuse survivors. Players step into the role of a bystander, making impactful choices – rescue Mara or fall into the role of the perpetrator. A dynamic multiplayer mode deepens the experience, amplifying every decision.
SERVICES
Branding | Web design | Social strategy & design | Event materials
INDUSTRIES
VR Technology | Gaming & Entertainment | Education & Training | Therapy
CREDITS
VR by Fanni Fazakas, Match Frame Productions
art direction, graphic & webdesign: Natália Varga, Rita Honosi
art direction, graphic & webdesign: Natália Varga, Rita Honosi
logo & text animation: Dömötör Lengyel
photography: Match Frame Productions, Levente Szász
photography: Match Frame Productions, Levente Szász
CHALLANGE
For the M10H VR branding, it was important to ensure the design didn’t appear too playful, given the serious nature of the topic, while still being bold & eye-catching. The visual identity had to complement the unique VR world without overpowering it. To represent GHB, a colorless and odorless liquid, we used an animated effect to subtly convey its presence.
WHAT WE DID
• Conducted in-depth research to fully understand GHB and the bystander effect
• Created a visual identity and animated logo that seamlessly support the VR experience
• Designed a presentation and promotional assets to attract sponsors
• Designed & developed the landing page
• Crafted a social media strategy and designed templates for the client
• Created both printed & digital event materials to enhance engagement
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